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Big Data Analytics for Customer Behaviour Prediction: Tools,Techniques, and Applications


EOI: 10.11242/viva-tech.01.08.029

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Citation

Prof. Brijesh Joshi, Sagar Jadhav , " Big Data Analytics for Customer Behaviour Prediction: Tools,Techniques, and Applications ", VIVA-IJRI Volume 1, Issue 8, Article 16, pp. 1-8, 2025. Published by Computer Engineering Department, VIVA Institute of Technology, Virar, India.

Abstract

" Big Data Analytics has revolutionized the understanding of customer behaviour, enabling businesses to predict and respond to customer needs ef ectively. This paper explores the tools, techniques, and applications of Big Data Analytics for customer behaviour prediction, highlighting its evolution, purpose, challenges, and future directions. By analyzing existing literature and discussing modern approaches, we provide a comprehensive framework for leveraging Big Data to enhance decision-making and improve customer satisfaction."

Keywords

Big Data Analytics, Customer Behaviour Prediction, Machine Learning, Predictive Analytics, Business Intelligence, Data Mining, Personalization.

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