Latest Tools, Trends, and Technologies in Corporate Advertising and Monetization


EOI: 10.11242/viva-tech.01.09.23

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Citation

Prof. Kshiteeja Churi,Saurabh Parave,Rachit Singh,"Latest Tools, Trends, and Technologies in Corporate Advertising and Monetization", VIVA-IJRI Volume 1, Issue 9, Article 5, pp. 1-5, 2026. Published by MCA Department, VIVA Institute of Technology, Virar, India.

Abstract

The rapid evolution of digital technologies has significantly transformed corporate advertising and monetization strategies. Traditional marketing approaches are increasingly being replaced by data-driven, automated, and personalized advertising models powered by artificial intelligence, big data analytics, and emerging digital platforms. This research paper presents a comprehensive study of the latest tools, trends, and technologies employed in modern corporate advertising and revenue generation. It explores the role of programmatic advertising, influencer marketing platforms, social media analytics, immersive advertising, and monetization models enabled by artificial intelligence and blockchain. The paper also analyses challenges related to data privacy, ad fraud, and consumer trust while highlighting future directions in corporate monetization strategies. This study aims to provide a structured understanding of the contemporary digital advertising ecosystem for academicians and industry practitioners.

Keywords

Corporate Advertising, Digital Monetization, Programmatic Advertising, Social Media Marketing, Artificial Intelligence, Influencer Marketing, AdTech

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